SALE ENABLEMENT
Be productive and sale more
Marketing has evolved from simply providing sales sheets and collateral, to genuinely supporting sales throughout the buying cycle. Sales enablement is evolving as an integral process in aligning marketing and sales.
Sales enablement is a systematic process to help sales reps prepare for prospect and customer interactions, engage effectively and advance sales opportunities.
For a business to succeed, marketing and sales must be integrated.
What Are the Benefits of Sales Enablement:
-
Sales and marketing integration.
-
Sharing best practices.
-
Best use of marketing communications.
-
Building compelling sales assets.
-
Providing guidelines for use of sales assets.
-
Developing product and sales effectiveness training.
-
Helping to select and deploy sales technology.
-
Managing sales communications.